Creating a Social Brand for Your Job Search
So, we all know of corporate brands. We see their logos in commercials, on billboards and even on clothing, like t-shirts. However, we are less familiar with personal social brands. Your social brand is your identity online and in social media. Most of us have some social media imprint, but haven’t consciously considered our individual social brand. This social brand is always important, but never more than when you are looking for a new job.
Why Build a Social Brand?
- Companies are already researching you online—these days most companies look for you online through avenues like Linkedin and Facebook. Most companies and hiring manger consider it a red flag if they can’t find you at all online. With a bit of work on your personal brand, you can control what companies learn about you without looking like you are trying to hide something.
- Attract new opportunities and establish your credibility—Personal social branding is another form of networking. We all know that networking can help in our job searching. So, use your social brand to identify yourself has an expert in your field by blogging. This will promote your personal brand and also your professional skills
How to Begin Establishing Your Social Brand
- Determine your brand—this is the most basic step, but usually the hardest and most important. Think about what you want people to find when they search for you online.
- Compare yourself—don’t just Google yourself, search other people to see their social network, the tools they use and the areas they look to influence. Look at what is already out there and see how you can leverage it to define you as a person, showcase your talents, and introduce people to you as an employee.
- Showcase your brand–Make sure your social network profiles are up-to-date with work information and skill sets. If you have a website, connect to your LinkedIn and Twitter, and vice-versa. Craft your brand while keeping in mind your goals for your career and reputation.
- Be active—always keep your online presence up to date—it represents you. Be sure to regularly update your website and online resume.
